About Us

DONNA Eyewear

DONNA Eyewear is a wholesale brand dedicated to creating exceptional eyewear that embodies a harmonious blend of Vintage Modern style and unwavering commitment to sustainable and ethical practices. We are driven by a passion for eyewear design and a deep belief in responsible business, seeking to partner with independent optical stores and boutiques who share our vision for quality, style, and conscious values.

At DONNA Eyewear, we believe that eyewear is more than just a functional accessory; it is a reflection of personal style, an expression of individuality, and an opportunity to make mindful choices. Our design philosophy, “Modern Classic with a Conscience,” guides every frame we create. We draw inspiration from the enduring elegance of vintage eyewear silhouettes, reinterpreting classic shapes with contemporary lines, refined details, and a modern sensibility. The result is a collection of eyewear that is both timelessly stylish and perfectly suited for today’s discerning consumer.

Our Brand Ethos: “Modern Classic with a Conscience”

This ethos is the heart of DONNA Eyewear and permeates every aspect of our brand:
  • Vintage Modern Design: We celebrate the enduring appeal of classic eyewear design, while infusing each frame with a fresh, contemporary perspective. Our collections offer a sophisticated balance of vintage-inspired shapes and modern detailing, appealing to clients who appreciate timeless style with a current edge.
  • Crafted with Quality & Detail: We are committed to meticulous craftsmanship and the use of premium materials. Each DONNA Eyewear frame is designed and produced with a focus on quality, durability, and exceptional attention to detail, ensuring both lasting style and lasting value.
  • Sustainable & Ethical Practices: We believe in operating with integrity and environmental responsibility. Sustainability is not just a trend for us; it is a core value. We are actively working to integrate sustainable materials and ethical production processes throughout our supply chain, striving to minimize our environmental impact and ensure fair labor practices. We are committed to transparency and continuous improvement in our sustainability journey.
  • Partnership-Focused Approach: We see our relationships with optical stores and boutiques as true partnerships. We are dedicated to providing exceptional service, building strong, collaborative relationships, and supporting the success of our wholesale clients. We aim to be more than just a supplier; we strive to be a valuable partner in their business growth, offering not only exceptional eyewear but also dedicated support and a shared commitment to quality and values.

Targeting the Discerning Optical Boutique

DONNA Eyewear is specifically designed for independent optical stores and boutiques who cater to style-conscious clientele seeking unique, high-quality eyewear with a distinct point of view. We understand that these retailers curate a specific aesthetic and value brands that resonate with their discerning customers. We aim to be the ideal partner for boutiques who are looking for eyewear that is:

  • Design-Forward & Differentiated: Offering a unique “Vintage Modern” aesthetic that stands out from mass-market brands.
  • High-Quality & Well-Crafted: Providing frames that represent exceptional quality and lasting value for their customers.
  • Ethically & Sustainably Minded: Appealing to the growing consumer demand for responsible and conscious brands.
  • Supported by a Dedicated Partner: Backed by a wholesale brand that values partnership, provides excellent service, and is committed to mutual success.

Our Vision for the Future

DONNA Eyewear’s vision is to become a recognized and respected leader in the optical wholesale market, known for our distinctive “Vintage Modern” style, our unwavering commitment to sustainability, and our strong, collaborative partnerships with optical retailers. We are passionate about creating eyewear that not only looks beautiful but also reflects a deeper sense of purpose and responsibility. We invite you to join us on this journey as we build a brand that is both stylish and sustainable, classic and contemporary, and always crafted with a conscience.